In spring of 2016, I was able to propose a new logo and some brand assets for the Citrus County Visitors & Conventions Bureau. The final logo chosen was a combination of mine and one proposed by another agency. However, I'm proud of showcase the work done for my hometown's tourism bureau.
The idea was to combine the artistic culture of the town with the crispness of the spring water. The hand drawn line under the text is meant to invoke the idea of the gulf, as seen from above and in the distance, and the river - for which the town gets its name - curving back on the right side.
Other logo designs & samples
Through my work with the Visitors & Conventions Bureau, I met with many industry partners for their input. During this time, some had reached out with branding projects of their own they wanted done.
Florida Manatee Festival logo:
Crystal River Main Street logo: